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The Need
Although Float State’s website was modern and cutting-edge when it was originally launched 4-5 years ago, it was outdated in terms of aesthetics and user experience. It lacked “micro-interactions” or animation effects, which are an important component for great websites today.
The website wasn’t ranking well on search engines and which reduced their potential for lead generation. Our goal was to further establish Float State’s local and digital presence as the ultimate destination for relaxation, rejuvenation, and restoration in Riverside county.
Our Expertise
Conversion Optimization
In order to increase efficiency of lead generation we implemented CRO; the practice of increasing the percentage of users who perform a desired action on a website.
Targeted SEO
We conducted keyword research and improved Float State’s SEO in order for their website to rank higher in search engines. Search engine optimization boosts the amount of unpaid visitors to a website.
The Solution
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Result
One year after the new website launched, IronFit received over 9,000 website hits with a 12.5% website traffic conversion rate. With a 580% lead increase, they’ve grown from 120 to 190 members. On top of that, IronFit now has a return on investment of 344%!
Erik is now keeping busy with the influx of interested customers. He can hardly keep up with the constant emails and phone calls eager to sign up for his services!
Testimonial
Erik describes Fitness Website Formula as “a plug and play kind of company.” All I did was tell them about my company, my vision, and my goals. With minimal meetings and questions, “they brought that to life and I’m more than satisfied with the results.”
“I would not be in business without Fitness Website Formula’s website. Our website pops out against competitors and my clients love it.”
Real Results
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477%
Profit Increase
469%
Revenue Increase
