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We have a Solution for you.
The Need
Although Float State’s website was modern and cutting-edge when it was originally launched 4-5 years ago, it was outdated in terms of aesthetics and user experience. It lacked “micro-interactions” or animation effects, which are an important component for great websites today.
The website wasn’t ranking well on search engines and which reduced their potential for lead generation. Our goal was to further establish Float State’s local and digital presence as the ultimate destination for relaxation, rejuvenation, and restoration in Riverside county.
Our Expertise
Conversion Optimization
In order to increase efficiency of lead generation we implemented CRO; the practice of increasing the percentage of users who perform a desired action on a website.
Targeted SEO
We conducted keyword research and improved Float State’s SEO in order for their website to rank higher in search engines. Search engine optimization boosts the amount of unpaid visitors to a website.
The Solution
“The solution for Float State involved a comprehensive approach to revitalize its online presence, focusing on two crucial aspects: Search Friendly Website and Conversion Optimization, and Modern UI Design. We implemented Conversion Optimization (CRO) to enhance lead generation efficiency, ensuring a higher percentage of users engaged in desired actions on the website. Simultaneously, targeted SEO strategies were employed, incorporating keyword research to elevate Float State’s ranking on search engines, consequently attracting more organic visitors. The result was a visually appealing and highly functional website that not only reflected the brand’s essence but also contributed significantly to its online success. The modernized online platform positions Float State as the premier destination for relaxation, rejuvenation, and restoration in Riverside county.”
Result
“Float State saw a remarkable surge in online traffic following targeted SEO strategies and a search-friendly website upgrade. The optimization efforts catapulted the brand to higher rankings on search engines, significantly expanding its digital footprint and attracting a more extensive audience.
The implementation of Conversion Optimization (CRO) techniques proved transformative, elevating lead generation efficiency and guiding users through a conversion-centric content flow. Simultaneously, a modernized UI design, including elegant headers and footers, enhanced user engagement and fostered positive interactions. The collaborative efforts not only yielded tangible results but also garnered positive testimonials, solidifying Float State’s position as a premier destination for relaxation and restoration in Riverside county.”
Testimonial
“The new website they created is not only visually appealing but also highly functional, reflecting our brand’s essence. Shingo’s leadership and commitment to our project made the process smooth and stress-free. We wholeheartedly recommend Locus Marketing for their dedication, professionalism, and exceptional web development services. They played a significant role in our online success” – Branko, Marketing Director at Float State
Real Results
Float State saw a remarkable surge in online traffic following targeted SEO strategies and a search-friendly website upgrade. The optimization efforts catapulted the brand to higher rankings on search engines, significantly expanding its digital footprint and attracting a more extensive audience.
477%
Profit Increase
469%
Revenue Increase
