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The Need
The Pedaler restaurant and bar located in Eugene, Oregon was made for outdoor fanatics to come together and enjoy delicious food. With an outdoorsy theme and bike-centered decor, many people mistook The Pedaler for a bike shop. Often bringing in an unintended pool of customers. Owner Greg Melitsoff knew he had to do something about it. Wanting to increase visibility while making it clear that his business was far from a bike shop, he partnered with us to create a brand new website, social media campaigns, and email campaigns.
Our Expertise
Clarifying Website Redesign
Reframing the website to shift the focus onto The Pedaler’s food and drinks was the top priority. We did so by adding photos and copy that sent a clear message to the website visitors. By doing so, we also boosted the site’s SEO, increasing traffic and giving the restaurant increased exposure.
Fresh and Fun Email + Social Media Campaigns
We created strategies that would bring in new customers while also encouraging engagement with the community. People are eager to stay tuned to get a heads-up on announcements, special offers, and upcoming events. Through the implementation of creative email and social media campaigns, The Pedaler was able to spark interest in new customers.
The Solution
Our social media and email campaigns helped The Pedaler gain more visibility than ever before. Not only did this excite the community, but it brought in stellar Google reviews. This further boosted The Pedaler’s SEO and overall reputation.
With a new website layout and aesthetic, we were able to showcase The Pedaler’s charming and unique vibe. Not only that, but we made the website extremely informative and engaging. Adding sections that explain their story, providing the latest food and drink menus, customer reviews, and upcoming events! The Pedaler’s site is now a one-stop shop for anyone looking to learn more about their services and community.
Result
After implementing our marketing solutions, The Pedaler saw an impressive boom in business! With over 30,000 site impressions per month, The Pedaler’s community began to grow as more and more people called in for reservations and takeout orders.
Greg and his staff no longer had to worry about people getting the wrong idea about Pedaler as it’s now one of Eugene’s most well-known restaurants!
Real Results
After implementing our marketing solutions, The Pedaler saw an impressive boom in business! With over 30,000 site impressions per month, The Pedaler’s community began to grow as more and more people called in for reservations and takeout orders.
30,000
Site Impressions Per Month
Community
Growth and More Reservations
