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The Need
Mike and Jamie Morgan, the owners of Clean Juice Eugene, wanted to create excitement for the launch of their juice bar franchise. With limited outreach and no structured marketing plan, they needed a strategy that would maximize brand awareness, engage the local community, and drive attendance for their grand opening event. To achieve these goals, they partnered with Locus Marketing.
Our Expertise
Comprehensive Social Media & Marketing Strategy
Locus Marketing developed and executed a multi-channel marketing approach, leveraging digital and offline strategies to generate buzz for Clean Juice Eugene.
To amplify their presence
We crafted high-quality, engaging content, including grand opening announcements and giveaway campaigns. We actively engaged with followers through comments, reposts, and local community interactions. Ensuring brand consistency, we unified logos, colors, and typography across platforms while developing a localized brand message that aligned with Clean Juice’s mission and values. Our strategic promotions leveraged local forums, groups, and influencer partnerships, while our event coordination managed logistics, vendor relations, guest appearances, and promotional materials.
The Solution
By implementing a cohesive marketing strategy, Locus Marketing positioned Clean Juice Eugene for an impactful launch. The combination of social media engagement, brand alignment, and an expertly coordinated grand opening event led to remarkable results.
Result
Leading up to the grand opening, Locus Marketing planned and executed effective social media campaigns. They also organized the grand opening event: coordinating with local vendors, arranging guest appearances, and managing logistics, including picking up rentals. Through these efforts, Locus Marketing helped Clean Juice Eugene establish a strong presence in the community.
Testimonial
“Locus helped us with our grand opening and they were great to work with. They helped us set up google for business, instagram, and local marketing efforts. Super grateful for their support!”
– Michael Morgan, Franchise Owner
Real Results
Achieved the 4th highest revenue on the opening day among 86 Clean Juice locations nationwide.
150
Starting Followers
900+
Current Followers
Growth
550% increase in the first three weeks