The Need
Based in Chamblee, Georgia, Lloyd Garden turned to Locus when he needed support marketing his new Thrive Sauna Studio. Simultaneously operating Thrive Fitness, Lloyd’s plate was full, and he couldn’t market his new joint business on his own.
Thrive Sauna offers the relaxing yet rejuvenating health benefits of the sauna and cold plunge services. Wanting everyone to experience these amazing benefits, Lloyd leaned on us to figure out a plan that would not only interest potential clients but also make signing up quick and easy.
Our Expertise
User-Friendly Website and Landing Page
We made signing up for services enticing and easy for interested customers. By providing a clear call to action, people knew the first step to starting a new health journey.
Digital Advertisements
Based on what we learned about Thrive Sauna, we crafted advertising copy that would pique the interest of Llyod’s target audience. Highlighting the impressive benefits and services his studio has to offer.
High-Quality Graphic Design
We create graphics that express your business’s unique identity. From website layout to advertisements, we make sure that your business content is accompanied by aesthetic yet effective visuals.
The Solution
We wanted to Thrive Sauna’s advertisements to be just as impressive as the services they offer. Combining strong copywriting with eye-catching graphics gave Lloyd’s business the attention and engagement it deserved.
In order to grow clientele, Locus helped come up with a trial offer that gave customers the opportunity to try out 2 sauna sessions + $2 cold plunges for only $29. That way, people were able to truly experience the amazing services and become long-term customers. To make sure people optimized this offer, we created a landing page that made signing up quick and easy. Instead of getting overwhelmed with information, we ensured that the sign-up process was as straightforward as possible. Keeping copy concise, and designing a straightforward sign-up box.
Result
After experiencing Thrive Sauna’s new trial offer, many people decided to stay as long-term customers. This offer alone boosted overall sales by 40%, as well as bringing in an average of two new buyers per day! With a 314% return on ad spend, our online advertisements proved to be extremely beneficial for Thrive Sauna’s marketing outreach and profitability! Now, Lloyd doesn’t need to juggle his two businesses while worrying about advertising/marketing on top of that. This result has been measured over a span of 6 months so far.
Real Results
After experiencing Thrive Sauna’s new trial offer, many people decided to stay as long-term customers. This offer alone boosted overall sales by 50%, as well as bringing in an average of two new buyers per day! With a 1.5 to 2 return on ad spend, our online advertisements proved to be extremely beneficial for Thrive Sauna’s marketing outreach and profitability!
+50%
Boost in Sales
314%
Return on Ad Spending
