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We have a Solution for you.
The Need
OCFIT was losing clients in 2018 due to heavy competition from Orange Theory, CrossFit, and other new companies in the fitness sector. Based in Irvine, Rancho Santa Margarita, Tustin, and Westminster California, Steve had his work cut out for him.
Steve’s boutique gym offered individualized workouts, new technology, expert coaches, and nutritional plans that corporate gyms did not; however, unlike them he lacked visibility online. OCFIT’s website was struggling to bring in as many clients as it used to and the gym had declining numbers overall. Steve Hochman turned to Locus to get OCFIT high rankings and visibility online.
Our Expertise
High End Website Redesign
We rebranded OCFIT as a high end boutique gym that provided personalized attention that big box gym cannot. Our team designed ten websites with each iteration gaining more leads and search engine prominence.
SEO
To increase SEO, we researched and analyzed keywords to increase the quality and quantity of website visitors. This boosted the quantity of unpaid traffic received by OCFIT.
Automation
We implemented a lead follow up system with automated SMS text messages and emails to convert prospects into members.
The Solution
We began by rebuilding and rebranding OCFIT’s online presence. Their new aesthetic as a high end boutique gym offers a more intimate, personalized form of exercise. Behind the scenes, the new website was designed utilizing analysis of other gym competitors. We accomplished this by researching and analyzing keywords that would perform well to increase SEO.
To increase the amount of lead conversions, we implemented SMS and email automation as well as Conversion Rate Optimization (CRO). Any leads generated by OCFIT’s website would be automatically followed up with using text message and email in order to convert prospects into members. We also gathered weeks’ worth of user activity data and evaluated it for enhanced Conversion Rate Optimization.
Result
After launching the new website, OCFIT’s rebranding and expanded SEO efforts helped Hochman stay ahead of the competition. We emphasized OCFIT’s strengths as a community-focused boutique gym that can give the individualized training that big box gyms cannot.
Based on our analysis of competitors’ websites, we created a comprehensive list of website adjustments that resulted in a 40% increase in traffic conversion after two weeks of implementation.
Testimonial
“I REALLY DON’T WANT TO WRITE THIS TESTIMONIAL. I’d rather keep Shingo and his team a secret from my competition. But the fact is, I’ve used Shingo’s team several times over the years and each time I am blown away. When it comes to creating fitness websites, simply put, these guys are the best – by FAR! Thank you Shingo, for everything.”
Real Results
After launching the new website, OCFIT’s rebranding and expanded SEO efforts helped Hochman stay ahead of the competition. We emphasized OCFIT’s strengths as a community-focused boutique gym that can give the individualized training that big box gyms cannot.
40%
Increase in Conversions in 2 Weeks
