2025 Redesign Project
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Project Overview
Redesign Of The Old Website & Rethinking Of The Brand Identity.
Oregon Bow Hunters has been a cornerstone of the state’s hunting community since 1948, but until recently, their website did a better job looking like a relic than a trusted leader.
When they came to us, OBH’s digital presence hadn’t kept pace with their impact. The site was outdated, text-heavy, and lacked imagery, making it especially hard for younger members to find what they needed or feel excited to engage. Important resources like bowhunting education programs, local chapter directories, and legislative updates were buried in long lists, and their rich history was hard to find.
We partnered with OBH to completely redesign their online experience, creating a site that’s not only functional and informative, but also welcoming, visual, and full of pride. We introduced a dynamic historical timeline, simplified navigation, and gave OBH its first cohesive visual identity. The result is a platform that reflects the energy, legacy, and community at the heart of Oregon’s bowhunting tradition.
3x More
Appointment requests submitted within the first 90 days
48%
Reduced bounce rate by 48% through improved site structure.
Positive Feedback
Feedback from clients on ease of use and tone of content.
From Wall of Text to User-Friendly Hub.
The old site overwhelmed visitors with long, unbroken lists of information. We restructured the content to highlight OBH’s most important offerings: hunter education, certification resources, and local chapter support. Whether someone is just getting started or looking for regulation updates, the site now guides them clearly and efficiently.
Fun To Explore.
To bring the site to life, we added subtle animations and interactive elements that make exploring easy and enjoyable. These thoughtful touches help visitors stay engaged longer, absorbing the information they need without feeling overwhelmed or bored.
Display Of Work
Historic Take On A New Visual Identity.
OBH had decades of achievements, but no brand system to showcase them. We created a clean, modern identity that felt true to their outdoorsy roots—earth-toned, rugged, and built to last. From typography to iconography, every visual element now reinforces their values of education, tradition, and unity across Oregon’s bowhunting chapters.
Project Overview
This project highlighted how critical it is to balance information with visual clarity.
Using strong visuals to break up content makes each message clearer and easier to remember.
The result? A visual brand website that finally reflects the spirit and strength of Oregon Bow Hunters and positions itself as a reliable resource for state bowhunting information.
The Secrets to Our Client’s Success.
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Jedd Ramos
Locus Marketing is hands-down, the best!
"Shingo and the rest of the team are outstanding! They truly take the time to get to know you, your business, and your vision."
Suzanne Fisher
It has been a pleasure to work with Shingo and staff!
"They immediately understood my needs. They designed a beautiful logo and website for my nutrition business."
Ryan Therall
I am really impressed with the Locus team and wanted to say thank you!
"You really worked with me to build a site that was exactly what I wanted."
Randy Wood
Couldn't be happier!
"I would not have a successful business without Shingo and his staff offering excellent products which put me in front of the right clients."
Chiquita Robertson
Shingo and team are great to work with
"I can always count on them to provide quality service at an affordable price. I would definitely recommend them."
Elizabeth Borge
Created a great website for me that my customers love!
"They promptly respond to my requests. I worked with them to update my current website and more functionality to it."
Jari Love
Why do I recommend you choose them over others?
"Because you're hiring an expert who specializes in fitness, whether it's online training or video on demand…"
Jedd Ramos
Locus Marketing is hands-down, the best!
"Shingo and the rest of the team are outstanding! They truly take the time to get to know you, your business, and your vision."
Suzanne Fisher
It has been a pleasure to work with Shingo and staff!
"They immediately understood my needs. They designed a beautiful logo and website for my nutrition business."
Ryan Therall
I am really impressed with the Locus team and wanted to say thank you!
"You really worked with me to build a site that was exactly what I wanted."
Randy Wood
Couldn't be happier!
"I would not have a successful business without Shingo and his staff offering excellent products which put me in front of the right clients."
Chiquita Robertson
Shingo and team are great to work with
"I can always count on them to provide quality service at an affordable price. I would definitely recommend them."
Elizabeth Borge
Created a great website for me that my customers love!
"They promptly respond to my requests. I worked with them to update my current website and more functionality to it."
Jari Love
Why do I recommend you choose them over others?
"Because you're hiring an expert who specializes in fitness, whether it's online training or video on demand…"
AbunDance Fitness
We are so happy to have found them!
"Very friendly, knowledgeable, experienced people and they have resources for fitness industry. We are highly recommend them."
Dominic Donato
I am really impressed with the Locus team and wanted to say thank you!
"They are always eager to help and genuinely want you to succeed"
Brent Lajaunie
Couldn't be happier!
"Locus Marketing has provided valued lead generation services through our website."
Jay Altman
So happy we found them!
"They are great to work with and our website looks fantastic!"
Master Garcia
Fantastic Web Design!
"The Locus team really took my website to the next level!"
Rosalind Sutch
They helped design and implement a web site for a non profit I work on
"Locus Marketing helped design and implement a web site for a non profit I work on. They were professional and kind with their time. "
Brandon Roggow
Great service...and super fast turn around!
"Thanks to Locus Habitat Fitness has never looked better and business is booming!"
Chris Spears
It generates leads right from the beginning.
"In a few short weeks we went from an average website to the eye catching leading generating website we where wanting."
AbunDance Fitness
We are so happy to have found them!
"Very friendly, knowledgeable, experienced people and they have resources for fitness industry. We are highly recommend them."
Dominic Donato
I am really impressed with the Locus team and wanted to say thank you!
"They are always eager to help and genuinely want you to succeed"
Brent Lajaunie
Couldn't be happier!
"Locus Marketing has provided valued lead generation services through our website."
Jay Altman
So happy we found them!
"They are great to work with and our website looks fantastic!"
Master Garcia
Fantastic Web Design!
"The Locus team really took my website to the next level!"
Rosalind Sutch
They helped design and implement a web site for a non profit I work on
"Locus Marketing helped design and implement a web site for a non profit I work on. They were professional and kind with their time. "
Brandon Roggow
Great service...and super fast turn around!
"Thanks to Locus Habitat Fitness has never looked better and business is booming!"
Chris Spears
It generates leads right from the beginning.
"In a few short weeks we went from an average website to the eye catching leading generating website we where wanting."
