Shopify Redesign Project

Vita PCOS

“Locus Marketing is incredible- they’ve been a pleasure to work with. They’re available when you need them, work quickly, and really produce quality web design services.”

Project Overview

Redesign Of The Old Website & Rethinking Of The Brand Identity.

Vita-PCOS was founded by registered dietitian Cory Ruth to support women navigating hormone health, fertility, and cycle challenges through targeted supplemental care.

When Locus joined the project, the opportunity was immediately clear. The brand already had something many don’t—a relatable, trusted founder with a strong social presence and a built-in community.

Our approach centered on elevating Cory’s personal presence, highlighting real customer stories, and making her the anchor of trust that carries across the entire experience. Each update helped bring users closer to Cory’s world—encouraging newsletter signups, podcast visits, social engagement, and ultimately, product conversion.

From Cory, With Credibility.

We built the site around the founder’s personality and expertise, using photography, brand voice, and reviews/testimonials to deepen trust and authenticity. From homepage to product pages, her presence helps every visitor feel like they’re in good hands.

Get Started

Turning Leads Into Fans.

We implemented a clear, inviting email sign-up with real value behind it. More than just a discount grab, the newsletter is a gateway into Cory’s deeper insights, media updates, and supportive community content that helps the brand grow beyond transactions into trusted relationships.

Get Started

Not Just Pink.

With a soft, pink-forward palette and playful visual tone, the new branding wasn’t made to look clinical, but to feel approachable. Every design choice helps reinforce that this is a space created for PCOS women by someone who gets it.

Desktop

Mobile

This project showed us that transformation starts with connection.

By aligning UX with the brand’s core values—community, accountability, and bold action—we created a digital experience that builds trust and filters for serious participants.

The result? Short-term motivation becomes long-term commitment in the gym, while casual clicks turn into high-quality conversions we can track.

The Secrets to Our Client’s Success.

Connection project scrolling stroke flatten team slice scale frame ipsum. Asset line create stroke project. Library vertical effect vertical object flatten clip rotate style italic. Draft strikethrough draft undo arrange underline selection blur object.

Jedd Ramos

Locus Marketing is hands-down, the best!

"Shingo and the rest of the team are outstanding! They truly take the time to get to know you, your business, and your vision."

Suzanne Fisher

It has been a pleasure to work with Shingo and staff!

"They immediately understood my needs. They designed a beautiful logo and website for my nutrition business."

Ryan Therall

I am really impressed with the Locus team and wanted to say thank you!

"You really worked with me to build a site that was exactly what I wanted."

Randy Wood

Couldn't be happier!

"I would not have a successful business without Shingo and his staff offering excellent products which put me in front of the right clients."

Chiquita Robertson

Shingo and team are great to work with

"I can always count on them to provide quality service at an affordable price. I would definitely recommend them."

Elizabeth Borge

Created a great website for me that my customers love!

"They promptly respond to my requests. I worked with them to update my current website and more functionality to it."

Jari Love