Multiple Redesign Projects

FloatState

“Locus Marketing recently redesigned our website, and the results were outstanding. The new website they created is not only visually appealing but also highly functional, reflecting our brand’s essence. Shingo’s leadership and commitment to our project made the process smooth and stress-free. We wholeheartedly recommend Locus Marketing for their dedication, professionalism, and exceptional web development services. They played a significant role in our online success.
– Branko, Marketing Director

Project Overview

Redesign Of The Old Website & Rethinking Of The Brand Identity.

Float State was already making waves in wellness—but their digital experience didn’t reflect the premium quality or diverse range of services they offered. With over eight core offerings and a growing audience, it was time for a transformation.

Locus elevated their site with a clean, modern UI and a fully restructured content flow. By improving the visual design, reorganizing navigation, and using conversion-driven content strategies, we turned a static site into a navigation experience that supports user decisions, encourages bookings, and reflects Float State’s luxury brand.

60%

Improvement in average session duration.

3x More

click-throughs to FloatHelm bookings within 45 days.

40%

increase in homepage-to-service navigation.

78%

Of surveyed users described the new layout as “more calming and intuitive”

UX That Flows

We introduced a serene, swipe-friendly mobile design that guides users through Float State’s core offerings—float therapy, cryotherapy, infrared sauna, massage, and more. Each service page was restructured with concise, benefit-driven copy to help users get informed, inspired, and booked.

Display Of Work

Showing Our True Colors.

A clean, bold visual hierarchy leads with transformation, spotlighting real people and genuine weight loss results. The bold orange and green color scheme ignites a sense of energy and adventure, inspiring visitors to channel that momentum into their first step toward transformation.

Get Started

Clean, Calm Presentation.

We rebuilt their visual language with a modern UI that mirrors the float experience itself. Fluid animations, organic shapes, and monochromatic color palettes communicate tranquility, while visitors’ glide from curiosity to booking.

Project Overview

Real voices, real impact.

We produced a short testimonial video featuring coaches, fans, and young players to spotlight the team’s role off the court and founder Marion Clark’s community-first origins.

The Secrets to Our Client’s Success.

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Jedd Ramos

Locus Marketing is hands-down, the best!

"Shingo and the rest of the team are outstanding! They truly take the time to get to know you, your business, and your vision."

Suzanne Fisher

It has been a pleasure to work with Shingo and staff!

"They immediately understood my needs. They designed a beautiful logo and website for my nutrition business."

Ryan Therall

I am really impressed with the Locus team and wanted to say thank you!

"You really worked with me to build a site that was exactly what I wanted."

Randy Wood

Couldn't be happier!

"I would not have a successful business without Shingo and his staff offering excellent products which put me in front of the right clients."

Chiquita Robertson

Shingo and team are great to work with

"I can always count on them to provide quality service at an affordable price. I would definitely recommend them."

Elizabeth Borge

Created a great website for me that my customers love!

"They promptly respond to my requests. I worked with them to update my current website and more functionality to it."

Jari Love